Jack Daniel's rolls-out nationwide plan for new music campaign

RHIAN JONES

Jack Daniel’s music campaign, Jack Rocks, is to be rolled out nationwide over the next few weeks through a series of partnerships with selected festivals, venues and club nights.

After partnering with Cardiff's Dim Swn Festival last week, the Tennessee Whiskey brand will takeover venues at Liverpool Music Week, taking place from October 23 - November 4.

The projects follow on from a partnership with The Macbeth in Hoxton, East London throughout September.

Titled Jack Rocks Liverpool, the Camp & ...

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