Jack Daniel’s has teamed up with a number of UK festivals to host a series of stages under its Jack Rocks music initiative.
The whiskey brand is partnering with events such as The Isle of Wight Festival, Kendal Calling, Boardmasters and Hackney Wonderland.
Its first link-up is with The Great Escape this week, where it will take over both floors of Brighton’s Patterns venue to host emerging acts including Lonely The Brave and Dralms.
“Our festival season is jam-packed this ...
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