Social music company Instrumental have announced a new collaboration with Jack Wills, which will see the fashion retailer host live acoustic performances at its flagship stores. 

Beginning with a series of in store activations in the run-up to Christmas, the #CiderSessions will feature a roster of Instrumental's social music artists and influencers.

Instrumental, which focuses on the discovery and development of artists emerging in the social media space, also create content to promote the sessions and post the activity via its ...