James Bay is the winner of the 2015 Critics’ Choice Award, with George The Poet and Years & Years as runners up.
The singer-songwriter is expected to release his debut album in spring 2015, after a sell out tour this year including upcoming dates at London's KOKO and Shepherd's Bush Empire.
The 24-year-old said: "I'm pretty speechless. After all the years I've spent watching the BRITs and even after this year; watching my fan base grow so much, I ...
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