Live Nation Entertainment has appointed Jared Smith as president of Ticketmaster North America.

In his appointed role, Smith has been made responsible for Ticketmaster’s support, sales, distribution and marketing operations, servicing more than 10,000 key client accounts in North America.

Additionally, he will further add strategic oversight of the product development teams for the company’s world-leading business-to-business ticketing software platforms.

Formerly Ticketmaster’s chief operating officer, Smith is said to have revolutionised the company’s approach to client engagement and transformed the ...