Justin Bieber has signed a two-year partnership deal with Adidas to be the face of its NEO Label brand.
The NEO Label range contains some of Adidas’ less sporty garments and Bieber has agreed to make public appearances as part of the deal as well as promote the line through ad campaigns and his social media reach.
Bieber announced the deal via Twitter saying, “Big news! I'm now working with @adidasNEOlabel . Find my gold shoes online and u could bring them to me in person!! http://a.did.as/UVHJhR”
A competition called ‘Find My Gold Shoes’ has been launched on the NEO Label Facebook page in association with Bieber giving fans the chance to bring the star his sneakers in person if they find them.
Source: Huffington Post
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