The campaign will be rounded off with 'an exclusive and intimate gig' by the British indie band that will be broadcast on Xbox Live on August 10.
Only XBL Gold members will be able to view it using the MUZU.tv entertainment app.
As part of the promotion Microsoft is asking fans to log onto their Xboxes at 6pm UK time tomorrow (June 16) and take part in a Guinness World Record attempt using the 100m event in Kinect Sports.
Money will be donated to Right to Play every time a new participant joins.
Free access to the Gold tier of Xbox Live kicks off tonight (June 15) and will last until Sunday for all owners of the Xbox 360.