Katy Perry has become an ambassador for Popchips as well as investing in the snack brand.
The brand partnership was apparently struck after the singer tweeted about being a fan of the potato snack and was subsequently approached by the company.
Perry will now be the face of the brand as its first national advertising campaign kicks off this autumn.
"I remember it was late at night, and I was craving a midnight snack without the guilt" said Perry.
"The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite!
“When I discover something good, I want to share it with everyone I know, so I tweeted about it; Popchips came to me, and I've decided to invest in Popchips and join the team as a creative partner!"
Co-founder and CEO of Popchips Keith Belling said, “We’re thrilled to have one of the music industry’s most creative, charismatic and driven stars join the Popchips team.
“Her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level.”
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