The event, which will combine digital and physical elements including animation, hologram technology, live models and music, will be broadcast from Beijing Television Centre's 21,500 square foot sound stage on April 13 and is billed as a groundbreaking audio-visual experience.

The spectacle will be streamed live globally via Burberry.com and into more than 50 Burberry stores worldwide, including the brand's new high-concept store in Sparkle Roll Plaza, Bejing.

"It is a huge privilege to be flying the flag for Britain ...