Discussing the track's concept whilst filming the promo in Barcelona, Rowland said: "You think about dreaming, you think about summer, you think about colours, you think about fabrics that blow in the wind, and shorts and hot pants which everybody's wearing right now, and how it just makes you feel cool and sexy and fly".

She went on to explain that work on her fourth solo LP is now coming to a close, adding: "It's a very urban, R&B, sexy, ...