The Sync Mission to Los Angeles organised by the BPI, the Music Publishers Association and UK Trade & Investment kicked off on July 13 with a series of high level presentations and discussions on the potential of the US market for UK repertoire and the best way to approach the sync business.

In his welcoming remarks, Dan Rutstein, regional director west and central USA, for UKTI reminded the audience that 12% of all album sold in US were by British ...