Lana Del Rey has been made the official face of car manufacturer Jaguar.
The singer will front a promotional campaign for Jaguar’s new F-Type model, an unveiling for which will take place in Paris next month.
Jaguar’s Global Brand Director Adrian Hallmark said: “Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements”.
Only last month, Del Rey was announced as the face of H&M’s autumn/winter campaign, which consists of a series of promo photo shoots and a cover recording of 1950s song Blue Velvet for a short film arriving next month.
Source: CMU
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