ToneFuse's "Flextitial" ad arm offers clients full-page takeovers when a user visits any of its network of music properties that include video to increase effectiveness.
CBS Interactive Music Group (parent company of Last.fm) president David Goodman says, "Video continues to be one of the most sought after online advertising options and our clients have been looking for ways to increase the reach of their messaging to an even bigger audience locally, nationally and globally. By working with ToneFuse, whose products are embraced by the same passionate music fans we cater to on a daily basis, we can immediately provide those opportunities and turnkey solutions."
Last.fm reported a loss of £2.8m for 2009.
Related stories:
Last.fm reports 2.8m loss
Mumford & Sons have most played album on Last.fm
Advertisement
