Live agents - 'touring forms part of the frontline of the artist's marketing'
There was a time in the not too distant past that agents were considered a dying breed, sure to become expendable in the 21st century music industry. Instead, not only has that doomsday scenario failed to materialise, the sector has emerged reinvigorated.
Buoyed by the growth of the live scene, the trade’s leading lights have become more vital than ever – a trend that looks sure to continue with live overtaking the record business as most acts’ main revenue stream.
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