The live music giant announced the concept of Dynamic Pricing in April. The engine, powered by analytics from Marketshare, allows clients to set and adjust prices for their live events based on fan demand.

The initiative replaces the concept of the 'Golden Circle' - where a select few of the best seats in the house would be priced at a very high premium.

"Artist acceptance of [Dynamic Pricing] is in my opinion running ahead of schedule," Live Nation executive chairman ...