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Live Nation launches EDM discovery platform

Coral Williamson
Live Nation launches EDM discovery platform

Live Nation has launched Boomrat, an electronic dance music discovery platform.

The platform was nurtured through the promotion company’s start-up incubator, Live Nation Labs, after being acquired in August 2013.

Boomrat sources dance music content from more than 300 dance music blogs and streaming sites such as SoundCloud to monitor current trends in EDM. It will include a trending chart using SoundCloud’s API which will update hourly and will soon incorporate YouTube data.

The platform also includes playlists created by artists, members of the industry and fans, which can be followed and shared.

Speaking to Billboard, Live Nation president of electronic dance music James Barton said: “We relentlessly look for young, talented entrepreneurs to join Live Nation.

“We were delighted to acquire Boomrat and have co-founders Andrew and Ariel join our team, who are leading the next generation of the electronic dance business with some smart solutions and their first product.”

Boomrat co-founder Ariel Lee said: “New blogs and tracks are constantly launching and it’s impossible for one person to follow them all.

“Dance music is constantly evolving while being shared and consumed in a different manner than other genres, and this can make it challenging for fans to keep up.”

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Tags: live nation, Digital, EDM, Boomrat, Live Nation Labs

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