Live Nation seals multi-year naming rights deal for California venue

James Hanley

Live Nation has announced a multi-year deal with Toyota to rename their outdoor music venue in Wheatland, California, Toyota Amphitheatre. 

The 18,500-capacity venue, located 40 miles north of Sacramento, was previously known as Sleep Train Amphitheatre. It hosted 18 shows last year by artists such as Linkin Park, Kings of Leon and Journey.

"We couldn't be happier to enter into this marketing relationship with the Northern California Toyota Dealers at our premier live entertainment venue in the Sacramento Valley," said Marc Abend, ...

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