Live Nation signs five-year Carlsberg festival deal
Carlsberg UK has signed a five-year contract with Live Nation that covers the music firm's numerous British festivals.
The deal will see Tuborg continue to be recognised as the 'Official Lager' of Live Nation’s UK festival portfolio including Download, Hard Rock Calling, Wireless, Creamfields, Global Gathering, Magic Summer Live and Festival Republic’s events Reading, Leeds and Latitude.
Somersby Cider, Carlsberg UK’s recently launched cider brand, is given ‘Official Cider’ status.
Nigel Bryant, Head of Festivals and Events for Carlsberg UK ...
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