Live Nation Entertainment has announced plans to move into Russia and Ukraine with a new Moscow office next year.
Tim McWilliams will take up the role of managing director of the branch, having previously served as VP of European tour operations for Live Nation Global Touring.
"Establishing an office in Russia is the next step in our global expansion," said Live Nation CEO Michael Rapino.
"Russia and nearby markets have become an important part of our global tours in recent years, and by establishing a local presence we can rapidly scale our concerts for over 200 million fans."
Alan Ridgeway, Live Nation president of International & Emerging Markets added: "Due to the volume of live events that are already taking place in Russia and the Ukraine and the enormous growth potential, we wanted to establish a team to focus specifically on Live Nation's interests in the region.
“Tim has gained a wealth of knowledge from working with our Global Touring team, and not only has he worked producing high profile events around the world, but his extensive experience in Russia and the Ukraine makes him a perfect fit to direct Live Nation's business in the region."
Tim McWilliams said: "Russia and the Ukraine are markets that deserve our attention and focus. We have learned this through our experiences over the years with artists such as Madonna, Lady Gaga, U2, Shakira and many others.
“We currently have a solid pipeline of business that goes through the region and this move will only strengthen our position. I am looking forward to working with both our existing and new partners as we develop and expand the company's presence in the region."
Advertisement
