Operating under the codename Locker Plus, the new 7digital service is currently being beta tested ahead of similar plans by Apple and Google to move into streaming and the cloud.

There is no confirmed launch date or price model, but 7digital CEO Ben Drury suggests it could be offered free as a value-add to customers.

"We believe if you buy something you should be able to access it on all your devices and you shouldn't have to pay anything for ...