Tilllate.com has a user base of 2.5m unique monthly users and is aimed squarely at 18-25-year-olds.
The acquisition is part of a strategy by M8 to move deeper into social networking and attract readers who are not necessarily consumers of print media but are heavily engaged online.
This echoes the move by Development Hell's dance title Mixmag earlier this year when it acquired DontStayIn.com. This acquisition was designed to help build the Mixmag brand in key dance music markets outside ...
Register for a Music Week trial to access this article. Sign up today and you will receive: