Magic secures Sky sponsorship deal

Paul Williams

Magic 105.4 has signed a nine-month sponsorship deal with Sky for its weekday drivetime show hosted by Angie Greaves.

The tie-up, which will highlight to viewers programming on the TV broadacster's channels that night, will take in three- and 10-second Sky sponsorship credits an hour on the show. This will be in addition to 30, 40 and 50 second sponsorship features running in the breakfast and drivetime shows.  The deal was brokered by MediaCom.

Listeners to the Bauer station will be further ...

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