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Mainstream move sees Gigwise overtake NME

Mainstream move sees Gigwise overtake NME

In its latest figures covering October, comScore logs 43.4m unique visits to more than 60 sites. Gigwise ranks at 20, with 628,000 visitors, two places ahead of BBC Music with 525,000 and three in front of NME.com with 522,000.

Gigwise editor Jason Gregory, who assumed his current position in June, attributes his site's acceleration ahead of NME.com to greater coverage of mainstream artists. "In the summer we made a conscious effort to focus on news, particularly from the festivals, since live was already one of our strengths," he says.

"We also worked hard to accommodate more mainstream artists so that we could build on interest in indie acts such as Esben And The Witch and cover the likes of Lady GaGa. As a result we witnessed a gradual climb over the summer months, and users appear to have stuck with us."

A spokesman for IPC Ignite, which operates NME.com, declined to comment. The publisher gauges its results by the six-month figures collated by ABCE, to which Gigwise does not subscribe.

The comScore survey also shows that VEVO is the most visited site with 11m visitors with MTV Networks second with 9.2m.

Spotify is in fifth place with 2.4m unique visitors, Myspace Music comes in at ninth (1.26m), Live Nation at 15 (816,000) and Guardian Music at 16 (731,000).

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