The new label is Rhone's new venture, announced in February, and rumored to be called Audacious Music, Billboard reports.
It will share some staff from Epic and Rhone will be given a small team of her own as well.
Rawson was formerly SVP of media relations for Universal Motown, a post she held until Rhone stepped down as president of the label last May.
To access this article you need to be a subscriber. If you are a subscriber login below.
Login NowIf you have previously taken a trial you will need to subscribe to access this article.
Subscribe Now