Shimmel previously worked with Reid at now-defunct label Arista records and another Sony imprint, LaFace Records - that was home to the likes of Usher and TLC.
He previously served as head of music at Turner Entertainment Networks, overseeing some of the company's television channels, including: TNT, TBS, CNN and Cartoon Network.
Reid said of the appointment: "Mark is an unparalleled executive and an exceptional leader with a wealth of experience in the music and entertainment space. He will be ...
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