London-based Matrix Promo has seen two of its artist clients go on to sign major label deals in the past month alone.

Matrix, led by head of Promotions Mike Mills, formed in January 2011 in response to what he saw as a growing demand in “artists as labels” who needed to “build a buzz and secure traction” independently. 

Matrix soon had an internationally diverse client base, which has included James McCartney, Diana King, EMI Label Services, Mercury Records, Katie Cole, Let Loose, ...