Matt Cardle's first album on an independent label has topped HMV's official weekly pre-order chart.
The artist's LP The Fire, due out on So What? Recordings on October 29, has been boosted by an exclusive deal with the retailer which sees a limited number of signed copies of the album sold to customers who pre-order.
The Fire has climbed one place this week in the HMV list, which represents pre-orders in the week ending yesterday (September 27). Lead single It’s Only Love will also be released October 29.
Former X Factor winner Cardle produced the album and plays most of the instruments. It's the second LP of his career, following the platinum-selling Letters, released on Columbia in October 2011.
Formed in 2010 under the Silva Screen Music Group umbrella, SO Recordings, signed Cardle to its newly formed SO What? imprint on a worldwide basis after the artist parted ways with Columbia earlier this year.
See next week's Music Week magazine for a full round-up and analysis of the latest UK retail pre-order lists.
HMV UK PRE-ORDER CHART - WEEK ENDING SEPTEMBER 27
|1||CARDLE, MATT||THE FIRE: HMV.COM EXCLUSIVE: SIGNE|
|2||WILLIAMS, ROBBIE||TAKE THE CROWN: BONUS TRACKS:|
|5||ONE DIRECTION (1D)||TAKE ME HOME|
|6||DOG IS DEAD||ALL OUR FAVOURITE STORIES: DEL|
|7||LEWIS, LEONA||GLASSHEART: HMV EXCLUSIVE: SLI|
|8||HARRIS, CALVIN||18 MONTHS|
|9||SWIFT, TAYLOR||RED: 2CD: DELUXE EDITION|
|11||JLS||EVOLUTION: 2CD: DELUXE EDITION|
|12||MINOGUE, KYLIE||ABBEY ROAD SESSIONS: HMV EXCLU|
|14||BUGG, JAKE||JAKE BUGG|
|15||BAT FOR LASHES||HAUNTED MAN: HMV EXCLUSIVE: IN|
|17||NE-YO||RED: DELUXE EDITION|
|18||LAWSON||CHAPMAN SQUARE: 2CD: DELUXE ED|
|19||ALL TIME LOW||DONT PANIC|
|20||LED ZEPPELIN||CELEBRATION DAY: 2CD: DELUXE E|