Max Hole: China will play key role in industry's future

Max Hole, Chairman and CEO of Universal Music Group International,has urged the indutry to pay special attention to China, which he regards as one of the most promising territories for streaming music consumption on the planet.

In his keynote speech at Music Matters in Singapore this morning (May 22), Asia’s leading music business event, Hole noted that Asia accounts for 60% of the world’s population and yet music sales in the region have to date accounted for less than a ...

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