Lousada: 'Our role is about analysing what's effective but still true to the act'

“It starts where most of these stories start - with a teenage boy collecting records…”

Max Lousada may have risen to the top of Warner Music UK over the course of the past decade - with current label rosters that include the likes of Coldplay, Ed Sheeran, Lily Allen, Paolo Nutini, Biffy Clyro and Rudimental - but his beginnings in the record industry were as independent as they come.

As the exec told a packed crowd at the Music Week ...

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