Australian independent music company Inertia Group has appointed Meg Williams as its new head of promotions.

Music Business Worldwide reports Williams (pictured) will be responsible for spearheading the firm’s core label and distribution promotions, in addition to launching its move into offering external PR services.

She was previously executive director of the Association of Artist Managers (AAM) and indent project manager at MusicNSW, before going on to become one of the co-directors of artist management and PR company ...