Microsoft is reportedly in talks to buy San Francisco-based digital music streaming, subscription and discovery service company Rdio.

The Next Web has reported the rumour because, “those talks are likely actually taking place, and because an eventual deal would make sense for both parties”.

Speculations for the potential purchasse are based on the links between the two companies through Rdio’s founders Janus Friis and Niklas Zennstrom, who also started Skype – which was acquired by Microsoft for $8.5 billion in ...