Midem will offer a dedicated zone for the brand and advertising communities called Brand Central at its January 2013 conference.

Brand Central offers a tailor-made learning programme run by industry experts to better understand the synergy between music and brands.

Events will include presentations of successful music and brands case studies, music pitch sessions, workshops and training sessions on how to work with brands, and how to get music licensed and synched.

Brand Central will also host the pitches of ...