Midem boosts classical offering for 2013

Tom Pakinkis

Midem has announced a slew of tailor-made offerings for the classical music industry at its 2013 event. 

A dedicated exhibition and networking zone at the heart of the market, will be present at the Cannes event in January along with a Classical Bar, a Discussion Lounge, a Classical Embassy programme of concerts, special screenings and a number of keynote speakers. 

There will also be a brand new programme designed to facilitate deal-making, networking and discovery thanks to an improved environment and dedicated events.

In the Riviera hall of the Palais des Festivals,the 750m2 open zonededicated to the classical and jazz community hosts the Classical Bar and a Discussion Lounge, where managers, labels, artists, distributors, publishers and festival programmers will present and discuss their markets and activities through 11 sessions over the four days of Midem.

Including speakers such as Jim Selby, CEO, of Naxos of America (USA), Mickaël Arcos, software engineer, Abeille Musique (France), Jerald Miller, founder and president, Nu Jazz Entertainment (USA) and Matthias Röder, director, Karajan Institute (Austria), the discussions will be moderated by James Jolly, Editor-in-chief of Gramophone and Presenter at BBC Radio 3.

“I've been coming to Midem for about 23 years and I've always found it a stimulating environment to share opinions, become fired up by people's enthusiasms and, at the end of the day, do business,” said Jolly. 

“I've long believed that the classical world is highly innovative. Digital distribution, social media, adding video into the mix — these are all topics for discussion and debate. Our aim is that over the four days of midem we will have discussed every element of the journey from a musician wanting to record a piece of music to the music-lover enjoying that recording.”

Over the course of three thematic nights, the Midem Classical Embassy programme of concerts will allow the most promising young artists to perform in front of both Midem participants and a B2C audience.

The Midem Classical Embassy is organised in partnership with the prestigious Salzburg Festival through their Young Singers Project (YSP) and Young Classical Artists Trust, hosted by James Jolly and supported by ambassadors such as mezzo-soprano opera star Christa Ludwig, Moldovan violinistPatricia Kopatchinskaja, German-Japanese pianist Alice Sara Ott,Alain Lanceron, president of Virgin Classics and Director of EMI Classics France, and Eugène Prim, managing director, Solistes Européens (Luxembourg).

“In 2012, I had the pleasure of selecting 16 of the most talented young singers from among 160 who had applied from many continents and, during the 2012 Salzburg Festival, the YSP ensemble members appeared in 46 performances,” said Toni Gradsack, director of the Young Singers Program of the Salzburg Festival.

“It is a great honour and pleasure for me that some of the most talented singers from the YSP ensemble are invited to perform in 2013 on the international midem stage, in front of both music professionals from all over the world and music lovers.”

Midem has also released a video interview of classical pianist Lang Lang who will deliver a keynote speech at the conference’s Visionary Monday next year.

In the video, Lang Lang talks about audience engagement, which is one of the themes he will be discussing at Midem.


Tags: classical, Midem 2013, Lang Lang

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