Midem has revealed the line-up for the second edition of its Midem Festival, with Madness taking the headline slot on the first night of the event.
Acts set to play at the live music event include internationally acclaimed artists who will play alongside emerging artists voted for by the public.
The festival will take place every night from Saturday 26 to Monday 28 January as part of the Midem tradeshow (26-29 January).
The 2013 programme of the midem festival will present ten concerts over three nights at the heart of the world’s largest music market. Performed inside a specially built Magic Mirrors venue and in front of an audience of both international music professionals and general music fans, each concert programme will be preceded by a happy hour networking event with DJ sets between 6.30pm and 8.00pm. Registered midem participants will have access to every concert and invitations are available for the general public through the City of Cannes, midem’s media partners (Les Inrockuptibles, Infoconcert...) and on midemfestival.com.
Also playing on Saturday night will be Israeli singer-songwriter and musician, Asaf Avidan whose new solo album, Different Pulses, is set to be released internationally through Polydor/Universal on January 28th, right in the middle of Midem.
Playing on Sunday 27 January is the internationally-acclaimed French electro/urban music quartet, C2C, ranked #1 at the DMC World DJ Championships four times in a row (2003-2006).
C2C’s first album, Tetra, was released last September and their DJ battles reached over seven million views on YouTube.
The winner of the Midem 2013 official soundtrack competition and praised French pop/rock sextet, Birdy Hunt, will take the stage that same night, after proving their skills on British stages and at the biggest festivals in France, including Rock en Seine and the Printemps de Bourges.
On Monday 28 January, London/Paris/Brighton-based collective Archive will present their new album With Us Until You’re Dead.
Long-time 30 year-old actress and model Lou Doillon also comes to Cannes with her first and celebrated album Places.
Also playing that night, Balthazar is one of Belgium's most promising indie rock outfits, whose new album, Rats, has recently been released through Pias.
Through a partnership between Midem and Indaba Music, the new and worldwide Play Midem Live 2013 competition invites musicians and bands to submit an original song and gives them the exclusive opportunity to perform on the Midem festival stage next to international headliners.
The competition’s call for entry is open until Monday 19 November and the public will listen to the submitted tracks and vote for the two best bands through Indaba from Tuesday 20 until Friday 30 November 2012.
Through midemfestival.com, Midem is the launching partner of Bandpage Connect, a new service especially built for musicians to facilitate the access and integration — either as extensions or raw API data — of the musician’s Bandpage content on other platforms.
The ADAM, Opel's new fashionable urban car, has chosen Midem as the music partner to boost and associate the brand to the music world. As such, Opel ADAMwill be one of the main sponsors of the Midem festival 2013 and will hold several street marketing events.