The Voice coach's newly-issued Interscope/Polydor track This Is Love featuring Eva Simons has opened up an early lead of around 13,000 sales, according to Official Charts Company data, with RCA act Chris Brown's brand new single Don't Wake Me Up presently in runner-up position.
Will.i.am. has scored five UK number one singles with Black Eyed Peas, but This Is Love would be his first outside the group. His highest position achieved so far with a non-Peas track is three, with T.H.E. Hardest Ever last year featuring Jennifer Lopez and Mick Jagger.
The top of the artist albums market is much tighter at this stage of the week with Warner Bros's Linkin Park newly-issued Living Things around 5,500 sales ahead of A&M/Octone/Polydor's new Maroon 5 album Overexposed. Both bands have previously topped the UK artist albums chart twice, Linkin Park doing it in 2003 with Meteora and with Minutes To Midnight in 2007, while Maroon 5s first two albums Songs About Jane and It Won't Be Soon Before Long reached number one.
The Radio 1 Hackney Weekend is having a big impact at retail with a number of acts who performed enjoying significant sales increases. They are led by Jay-Z whose Roc-A-Fella/Mercury album Watch The Throne with Kanye West rises 20-3 on the midweeks on the back of a 225% week-on-week sales increase. N***** In Paris from the album moves 44-17 on singles Sales Flashes as its sales rise 216%, while the same album's No Church In The Wild progresses 41-32.
Sales of fellow Hackney Weekend performer Ed Sheeran's Asylum/Atlantic album + are up 23% to lift it 7-5 at this stage of the week, while the event's closing act Rihanna's Def Jam/Mercury-issued Talk That Talk enjoys a 26% sales lift to move it 13-10. Other acts gaining as a result of the weekend include Island's Ben Howard whose Every Kingdom rises 22-13 with sales up 34% and Lana Del Rey whose Polydor album Born To Die enjoys an 11% increase, though drops a place to 16 in the midweeks. Meanwhile, 4th & Broadway/Island's Taio Cruz, who also performed, arrives in 16th place on the singles midweeks with the newly-issued There She Goes.
Having debuted at one on the artist albums chart last Sunday, Def Jam/Mercury's Justin Bieber is down to fourth place in the week so far with Believe, while Cheryl Cole's Polydor release A Million Lights slides 2-6. Completing the Top 10 positions at this stage of the week are Virgin act Emeli Sande's Our Version of Events, which drops 4-7, and new albums from Atlantic's Flo Rida (Wild Ones) and Round's Ginger Wildheart (100 Percent) in eighth and ninth positions.
A number of other brand new albums will chart this coming Sunday and include releases by Hospital's Netsky, The Levellers via their On The Fiddle label, the self-released Metric, Columbia's Offspring, Roadrunner's Gojira and Universal Ireland's Jedward.
After entering the singles chart at the top last Sunday, Maroon 5 featuring Wiz Khalifa's track Payphone is now ranked third in the week to date with sales sliding 49%. Also heading towards are Flo Rida's Atlantic track Whistle, which drops 2-4, and Polydor act Cheryl Cole's Call My Name, which falls 2-5. The Parlophone single Princess Of China by Coldplay and Rihanna slips 5-6 and Asylum/Black Butter's Feel The Love by Rudimental featuring John Newman drops 6-7, while Warner Bros act Stooshe's Black Heart is now ranked eighth having debuted at four on last Sunday's chart.
Fun featuring Janelle Monae's Atlantic/Fueled By Ramen track We Are Young is also heading in the wrong direction, falling 7-9, but Virgin act Katy Perry's Wide Awake is now among the Top 10 positions, rising 12-10 with a 77% sales increase in the week to date.
The full midweek singles and albums charts are on musicweek.com.