Ministry of Sound has made two senior appointments in Alexis James (pictured, right) as commercial director and Matthew Kershaw (pictured, left) as group marketing director.

The execs are tasked with helping to drive the growth and awareness of the record label and entertainment business.

It's part of Ministry's plan to reposition its parent brand’s multimedia offering under one umbrella identity, providing opportunity for advertisers to talk to an audience of "affluent young adults across multiple touch ...