London-based dance music brand Ministry of Sound has extended its relationship with car manufacturer Nissan to offer a new limited edition Juke vehicle.
The car will bear the Ministry of Sound badge and will be available across Europe from September, with just 3,000 being producted.
The Juke with Ministry of Sound can be specified with any engine and transmission in the current Juke range, and is offered with a number of special design and technology features including a built-in iPod cradle.
All Juke with Ministry of Sound buyers will receive an exclusive Music Pack designed to enhance their enjoyment of the car which includes a white 8gb Apple iPod touch, pre-loaded with Nissan and Ministry of Sound video and photo content, and engraved on the rear with Nissan Juke and Ministry of Sound logos, a self-healing iPod case that features Nissan’s Scratch Shield paint technology is also included.
The Music Pack contains a pair of Ministry of Sound headphones branded with exclusive Juke logos, they feature 50mm drivers and aluminium cups for high quality playback.
Completing the pack is an activation code that allows customers exclusive VIP access to the Ministry of Sound music store.
The car will be officially premiered at the 2012 Moscow International Motor Show (August 27 - 30).
In June, Nissan premiered the Juke Box – a specially converted pair of Jukes fitted with what was dubbed the ‘world’s ultimate mobile sound system’.
Built with input from Martin Audio, the firm responsible for the famous ‘Box’ room at the Ministry of Sound’s London home, the Juke Box boasts a system louder than a jumbo jet at take-off, and transforms into a fully-functioning PA system, complete with DJ booth and lighting.
The Juke Box has been an attraction at a series of Nissan Juke Box Sessions since its first appearance in June. It will also be involved in Ministry of Sound’s forthcoming 21st birthday celebrations in mid September, with more details to be be announced soon.