Unsurprisingly, mobile apps are singled out for particular focus. With Apple delivering close to 2bn apps to the iPhone/iPod Touch in just over a year, this sector is set to account for 14% of all mobile media revenues by next year according to MEF/KPMG.
Mobile companies and operators are all moving heavily into the apps market with major initiatives already this year from the likes of BlackBerry, Nokia, Orange, Vodafone and LG.
The MEF adds that 63% of revenues over ...
Register for a Music Week trial to access this article. Sign up today and you will receive: