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Model agency launches music artists division

Model agency launches music artists division

Ebony Bones, Wretch 32, Rufus Wainwright and Gabrielle Cilmi are among the artists signed to Nevs new Special Bookings Division which the agency says has been set up in response to advertiser demands. Its aims is to reinvigorate the relationship between artists and brands.

Nevs client director Carolyn Van De Beers said: '"As we celebrate our 40th year in the business, we have created something new, fresh and incredibly exciting that will support exceptionally talented young artists. We have painstakingly sourced the best of British talent focusing on quality rather than quantity and choosing only the most relevant and credible artists. Our Special Bookings Division is the only place advertisers need to look to find ground breaking role models who will give them that vital edge over their competitors."

Coda Music Agency agent Nick Matthews is among those that have welcomed the launch of the new Nevs division which he describes as a groundbreaking move. "We were drawn to the idea of a Special Bookings Division that would bring together the new vanguard of British talent in one place, rather than a bunch of people who are past their sell-by date," said Matthews.

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