MTV Awards fails to attract audience

Friday, Nov 3rd 2006 at 5:42PM

The show, which was broadcast live from Copenhagen last night, peaked at 127,000 viewers and had an average share on 1%, The Guardian reports.

This put it behind both ITV4, which screened a Uefa cup football match between Tottenham Hotspur and Club Brugge and E4.

MTV said that the show pulled in a 2.5% share among its target audience of 16- to 24-year olds.

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