The shortlist for MTV Brand New For 2013 shortlist will be announced at a dedicated event on November 28, and voting for the related MTV Unsigned Competition will close on Monday (November 12).
Taking place at The Forum in London, the annual 10-act shortlist representing the cream of new music will be announced alongside performances from headliner DJ Fresh and two acts from this year’s list of nominees.
The winner of MTV’s Unsigned Competition will make up one of the 10 shortlisted acts and will take their place alongside the nine artists identified by MTV’s Talent and Music team as most likely to break big in 2013.
DJ Fresh said: "This is going to be the last Fresh Live show in London this year and will also be the debut of five new tracks. MTV Brand New is an important showcase for new music and I'm looking forward to seeing the artists who are set for big things in 2013."
In January 2013, MTV will host two further gigs showcasing ‘Brand New’ nominees and high-profile headliners which will feature across MTV’s channels in the New Year.
Following a public vote the overall winner of MTV Brand New For 2013 will be announced at the beginning of February, winning dedicated support across all of MTV’s networks for the rest of 2013.
In the last five years MTV Brand New For 2013 has identified international stars such as Lady Gaga, Justin Bieber and Ke$ha before their debut releases whilst also picking up top British music talent Tinie Tempah, Adele, Florence + The Machine, Ellie Goulding, Jessie J, Friendly Fires, White Lies, Wretch 32, Labrinth and last year’s winner Conor Maynard early in their recording careers.