Brand New, probably the broadcaster's leading new talent initiative in the UK, sees the company select 10 new acts it wants to back, with the public choosing one eventual winner. Mona won out last year, following Justin Bieber in 2010.

Brand New 2012 will see some changes to the format, however: only domestic acts, or those signed in the UK, will be able to feature, while one of the final 10 will be unsigned, chosen by a social media campaign ...