MTV is to spotlight social media videos by acts and viewers as part of its network rebrand from “I want my MTV” to “I am my MTV".

A partnership with B-Reel Creative will enable videos or Vines shared on Instagram and Twitter using the #MTVbump hashtag to be collected, filtered and broadcast on-air and across all platforms in as little as two hours. 

#MTVbump also lets MTV spotlight musicians and connect them with fans in new, creative ways. 

“MTV has ...