More than 6,500 tracks will be available by Coca Cola for use in more than 140 countries with Music Dealers acting as sourcing partner for the brand.

Music Dealers, CEO Eric Sheinkop said that the partnership would really help to boost the careers of its artists and noted, "When artists record a track for Coke, they put significant marketing leverage behind it. The song gets more exposure worldwide than even big artists get from a record label. This arrangement has ...