Music Dealers partners with Havas Sports & Entertainment

Tom Pakinkis

Music licensing agency Music Dealers has joined forces with brand engagement network Havas Sports & Entertainment in a global strategic partnership to help brands better leverage music.

HS&E and Music Dealers are currently working together to engage fans around a number of large-scale events for their mutual client The Coca-Cola Company.

Through marketing arm Ignition, HS&E is organizing Coca-Cola’s sponsorship of the Olympic Torch Relay for the 2014 Sochi Winter Olympic Games to bring the Olympic flame to Russian fans ...

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