Music licensing agency Music Dealers has joined forces with brand engagement network Havas Sports & Entertainment in a global strategic partnership to help brands better leverage music.

HS&E and Music Dealers are currently working together to engage fans around a number of large-scale events for their mutual client The Coca-Cola Company.

Through marketing arm Ignition, HS&E is organizing Coca-Cola’s sponsorship of the Olympic Torch Relay for the 2014 Sochi Winter Olympic Games to bring the Olympic flame to Russian fans ...