Global music licensing company Music Dealers has partnered with Spotify to offer 'Sonic Identity Workshops' for the streaming service’s advertising clients.

The workshops are aimed at providing global advertising and commercial partners “the opportunity to define their musical identity,” and help brands create a “consistent musical voice that they will be able to use across all communication platforms.”

Each workshop, facilitated by a panel of industry names, promises to dissect and analyse the individual attributes that make up a brand’s ...