EMI's William Luff and Paul Fletcher are amongst a group embarking on a lengthy bike ride in aid of Childline, the Teenage Cancer Trust and Nordoff-Robbins music therapy.
The EMI employees, along with over 40 other particpants, including music industry folk Rod Smallwood (Iron Maiden’s manager – who’s leading the way), Stuart Galbraith (Kilimanjaro), Barry Drinkwater (Global Merchandise) and Alexander Milas (editor of Metal Hammer).
This is an annual fundraising exercise, but William’s first time participating. He, along with Paul, have been given the fundraising name ‘EMI Speedkings’.
They set off on September 30 to battle "poor roads, extreme heat, steep mountains, remote campsites and no doubt very sore bottoms and a shed-load of exhaustion".
"I’m setting off on a crazy charity fund-raising endeavour in aid of Childline, the Teenage Cancer Trust and Nordoff-Robbins music therapy in a couple of weeks, and I’m shamelessly hoping you’ll be able to sponsor me.
“If you feel moved to help, or just amazed that I think I can even complete this insane challenge, then you can donate here: http://www.justgiving.com/emispeedkings
“Thanks so much in advance. And to make you laugh, this is a pic of me when I first decided to go ahead with this feat of endurance a few months back. Very fetching!”