Music fans say sponsors improve festival experiences, according to new research
Wednesday, May 30th 2012 at 2:54PMThe study - carried out by Havas Sports & Entertainment - also demonstrated that sponsor awareness amongst festival visitors is high, with fans recalling six out of every ten brands on site.
Furthermore it found that, brand consideration amongst festival goers is significant with 36% claiming that they would be 'more likely to buy a sponsor's product' after experiencing their activation at the festival.
Fredda Hurwitz, Global VP Strategic Planning, Marketing & Communications, Havas Sports & Entertainment, commented: "Our research ...
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