London and LA-based firm Semetric has begun investing the $5m raised at the start of 2013 into revamping its Musicmetric Pro platform with new features.

The company says that its enhanced analytics assist rights-holders in finding the optimum site, time and geography in which to launch promotions or buy advertising.

Spotify streaming and iTunes sales data can now easily be compared alongside behaviour patterns across BitTorrent and social media networks.

Monitoring tracks and video plays provides dynamic analysis of an ...