It's not easy to get the public interested in the value and heritage of popular music - but the IFPI is having a good crack with this new video, which has already clocked up 100,000 views on YouTube.

The worldwide record trade body has teamed up with some very creative types to launch Music Remains, a 90-second movie starring the domino-effect impressiveness of a Rube Goldberg Machine. (Clue: if you've seen those award-winning Honda adverts, you're on the right lines).
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